by THE BERGSTROM GROUP on February 27, 2013
We took a trip to a local supermarket and noticed how made-for-New-Year products from Eastern and Western brands differ in visual delivery. FMCG brands from Asia emphasize more text-based messaging by adding traditional Chinese characters; while those from the West seem to be more graphic in expressing wishes.
by THE BERGSTROM GROUP on January 15, 2013
This year we see an increased interest in building walls around information. This filtering of information can take more than one form and serves two purposes: to keep important information at the forefront and to relegate other information out of sight. As you will see in the list, in some instances, a wall can highlight users in small communities; it can help build connection, reputation, and enable self-preservation. In other cases, it can make consumers more informed by highlighting their own interests and muting the world outside.
by THE BERGSTROM GROUP on June 27, 2012
The idea of making a superior product is not limited to luxury brands, we have noted a flurry among FMCG to go premium. For food and beverage, quality means more than surface appeal, these products are asking people to pay more for safety. We took a field trip to a local convenience store to see what they had on tap and found a number of higher priced beverages marrying premium design (requisite gold colored packaging) with the idea of security.
by THE BERGSTROM GROUP on November 7, 2011
Once upon a time, 80s youth used to pay 19 RMB to play at Be For Time tea houses with an all-you-can-drink menu. Recently, we checked out one of the popular spots in the Zhongshan Park area of Shanghai to see how game bars have changed. Located in a normal apartment on the opposite side of Cloud Nine shopping mall, the bar was full of young people playing Killer of Three Kingdoms (aka KTK or 三国杀 in Chinese). Entrance and drinks is now 35 RMB but - as you can see - cups are also printed with characters from KTK.
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